Q36A Did your company do any of the following activities in the past 12 months?
Economy Introduced new or significantly improved products/services that are new only for your business Introduced new or significantly improved products/services that are new to [ECONOMY] market Automated/replaced an existing job position with AI All of the above None of the above DK/refuse
Balkan Barometer 2024
Region 16 18 2 2 57 5
Albania 23 21 3 2 51 2
Bosnia and
Herzegovina		 14 13 0 2 65 7
Croatia n/a n/a n/a n/a n/a n/a
Kosovo* 20 32 3 1 35 10
North Macedonia 17 11 1 1 70 1
Montenegro 10 20 3 7 52 9
Serbia 14 14 1 1 70 1

 

G50 Have you:
Economy Introduced new or significantly improved products and/or services in the past 12 months? Introduced new or significantly improved products that are new to your market? Introduced new or significantly improved products that are new to your enterprise only? None of the above DK/refuse
Balkan Barometer 2023
Region 24 12 12 62 1
Albania 25 14 18 53 2
Bosnia and
Herzegovina		 30 17 6 56 0
Croatia n/a n/a n/a n/a n/a
Kosovo* 30 12 9 60 0
North Macedonia 14 12 15 69 1
Montenegro 16 10 9 67 6
Serbia 22 10 13 66 1

 

H55 Have you introduced new or significantly improved ...
Economy Introduced new or significantly improved products and/or services in the past twelve months Introduced new or significantly improved production and/or service delivery processes in the last three years Both under 1 and 2 Neither DK/refuse
Balkan Barometer 2022
Region 11 11 10 65 4
Albania 15 10 5 69 2
Bosnia and
Herzegovina		 11 16 8 53 12
Croatia n/a n/a n/a n/a n/a
Kosovo* 7 2 12 75 2
North Macedonia 9 5 13 70 3
Montenegro 24 10 8 41 18
Serbia 9 11 11 68 0
Balkan Barometer 2021
Region 16 10 13 52 10
Albania 17 2 16 63 3
Bosnia and
Herzegovina		 18 16 26 31 10
Croatia n/a n/a n/a n/a n/a
Kosovo* 20 6 9 47 19
North Macedonia 16 15 13 51 6
Montenegro 18 14 9 48 12
Serbia 9 6 8 70 9

 

H72 Have you introduced new or significantly improved products and/or services in the last 3 years?
Economy Yes No DK/refuse
Balkan Barometer 2020
Region 29 70 2
Albania 18 79 2
Bosnia and
Herzegovina		 42 57 1
Croatia n/a n/a n/a
Kosovo* 22 76 3
North Macedonia 21 78 0
Montenegro 43 52 5
Serbia 28 71 1
Balkan Barometer 2019
Region 39 58 3
Albania 45 52 3
Bosnia and
Herzegovina		 41 57 2
Croatia n/a n/a n/a
Kosovo* 42 52 6
North Macedonia 35 60 4
Montenegro 35 62 3
Serbia 34 65 1
Balkan Barometer 2018
Region 38 59 3
Albania 27 73 1
Bosnia and
Herzegovina		 56 42 2
Croatia n/a n/a n/a
Kosovo* 31 63 6
North Macedonia 23 75 3
Montenegro 48 49 3
Serbia 37 59 4
Balkan Barometer 2017
Region 54 45 1
Albania 48 52 0
Bosnia and
Herzegovina		 65 33 2
Croatia 50 50 1
Kosovo* 59 41 1
North Macedonia 57 42 0
Montenegro 59 39 1
Serbia 53 45 2
Balkan Barometer 2016
Region 56 43 1
Albania 59 41 0
Bosnia and
Herzegovina		 69 31 0
Croatia 52 48 0
Kosovo* 53 44 3
North Macedonia 49 50 1
Montenegro 58 40 2
Serbia 58 41 0

 

Q36B Who developed these product/service innovations?
Economy The company itself The company with other enterprises or organizations* (e.g. universitis, research institutes, ect) Other All of the above Your enterprise by adapting or modifying goods or services originally developed by other enterprises or organisations Other enterprises or organisations Other enterprises, including independent enterprises or other parts of your enterprise group Other organisations (such as universities, research institutes,non-profits, etc.) DK/refuse
Balkan Barometer 2024
Region 79 22 1 2 2
Albania 87 18 0 6 0
Bosnia and
Herzegovina		 80 20 0 2 0
Croatia n/a n/a n/a n/a n/a
Kosovo* 86 13 0 1 2
North Macedonia 78 29 3 2 2
Montenegro 59 44 0 1 3
Serbia 81 10 3 2 3
Balkan Barometer 2023
Region 78 24 5 2
Albania 85 20 2 0
Bosnia and
Herzegovina		 75 20 11 5
Croatia n/a n/a n/a n/a
Kosovo* 87 24 0 0
North Macedonia 83 27 3 0
Montenegro 76 11 11 7
Serbia 73 28 3 1
Balkan Barometer 2022
Region 62 27     24 19 4  
Albania 83 14     7 12 0  
Bosnia and
Herzegovina		 52 21     21 10 7  
Croatia n/a n/a     n/a n/a n/a  
Kosovo* 89 27     9 2 2  
North Macedonia 55 40     9 11 0  
Montenegro 70 10     20 5 5  
Serbia 59 33     36 30 5  
Balkan Barometer 2021
Region 63 27     26

n/a

 17 7  
Albania 60 24     24 n/a 22 3  
Bosnia and
Herzegovina		 46 54     54 n/a 40 18  
Croatia n/a n/a     n/a n/a n/a n/a  
Kosovo* 86 9     1 n/a 0 4  
North Macedonia 59 21     22 n/a 13 2  
Montenegro 73 24     14 n/a 8 3  
Serbia 72 7     19 n/a 2 5  
Balkan Barometer 2020
Region 79 18     9 1

n/a

n/a

  
Albania 73 30     11 0 n/a n/a  
Bosnia and
Herzegovina		 85 17     5 1 n/a n/a  
Croatia n/a n/a     n/a n/a n/a n/a  
Kosovo* 70 19     28 2 n/a n/a  
North Macedonia 60 19     26 0 n/a n/a  
Montenegro 77 13     7 8 n/a n/a  
Serbia 82 16     5 0 n/a n/a  
Balkan Barometer 2019
Region 77 17     14 3

n/a

n/a

  
Albania 78 19     7 10 n/a n/a  
Bosnia and
Herzegovina		 70 22     10 2 n/a n/a  
Croatia n/a n/a     n/a n/a n/a n/a  
Kosovo* 84 9     15 1 n/a n/a  
North Macedonia 67 27     28 3 n/a n/a  
Montenegro 76 12     21 2 n/a n/a  
Serbia 89 15     6 0 n/a n/a  
Balkan Barometer 2018
Region 66 18     17 5

n/a

n/a

  
Albania 68 25     9 2 n/a n/a  
Bosnia and
Herzegovina		 70 10     18 3 n/a n/a  
Croatia n/a n/a     n/a n/a n/a n/a  
Kosovo* 76 19     3 6 n/a n/a  
North Macedonia 61 11     30 11 n/a n/a  
Montenegro 80 10     9 2 n/a n/a  
Serbia 61 24     18 7 n/a n/a  

 

H55b Were any of your product innovations (goods or services)...?
Economy New to your market? Your enterprise introduced a new or significantly improved product onto your county's market before your competitors (it may have already been available in other markets) Only new to your enterprise? Your enterprise introduced a new or significantly improved product that was already available from your competitors in your Economy's market DK/refuse
Balkan Barometer 2022
Region 31 62 18
Albania 33 64 3
Bosnia and
Herzegovina		 18 59 23
Croatia n/a n/a n/a
Kosovo* 30 68 16
North Macedonia 33 58 13
Montenegro 20 60 22
Serbia 38 63 20
Balkan Barometer 2021
Region 35 49 15
Albania 49 44 7
Bosnia and
Herzegovina		 31 54 14
Croatia n/a n/a n/a
Kosovo* 35 35 30
North Macedonia 30 59 11
Montenegro 41 45 14
Serbia 23 58 19
Balkan Barometer 2020
Region 26 69 9
Albania 43 57 5
Bosnia and
Herzegovina		 31 65 12
Croatia n/a n/a n/a
Kosovo* 44 53 9
North Macedonia 21 79 2
Montenegro 28 53 18
Serbia 18 77 9
Balkan Barometer 2019
Region 29 60 10
Albania 50 39 12
Bosnia and
Herzegovina		 21 67 12
Croatia n/a n/a n/a
Kosovo* 23 66 10
North Macedonia 20 64 16
Montenegro 28 62 10
Serbia 29 69 2
Balkan Barometer 2018
Region 25 68 8
Albania 42 55 6
Bosnia and
Herzegovina		 30 61 10
Croatia n/a n/a n/a
Kosovo* 45 52 10
North Macedonia 33 63 7
Montenegro 26 72 5
Serbia 14 79 7