H.2. What percentage of your total sales is currently generated through online sales?
Economy Less than 5% Between 5-20% Between 20-50% More than 50%
Balkan Barometer 2018
SEE 38 29 25 8
Albania 42 25 25 8
Bosnia and
Herzegovina
31 34 24 11
Croatia n/a n/a n/a n/a
Kosovo* 17 56 19 8
Republic of North
Macedonia
30 30 18 21
Montenegro 29 40 23 8
Serbia 46 21 28 6